Privacy Policy
What we collect when you reach out, how we use it, and how to get in touch if you want it changed or removed. No fine-print games.
your information, handled with careLast updated: June 2026
Who this covers
This is a lead-generation website operated by a marketing company. It helps homeowners in the Plano, TX area connect with independent roofing contractors. This policy explains what we collect through Plano Premier Roofing, how we use it, and the choices you have. By using the site or submitting a form, you agree to what's described here.
What we collect
When you fill out an estimate or contact form, we collect what you choose to share — typically your name, phone number, email address, property location or ZIP code, and details about your roof — along with the consent you give to be contacted.
When you submit a form or browse the site, we also automatically collect and store technical and marketing data with your request: your IP address, browser type (user agent), the page or ad you came from, and marketing tags such as UTM parameters and a Google click identifier. This helps us route your request, prevent abuse, and see which pages work.
How we use your information
We use your details to respond to your request, arrange a free inspection or estimate, and follow up about your roofing project by phone, text, or email. Non-identifying, aggregate analytics help us improve the site.
How we share and transfer your information
Because this is a lead-generation service, when you submit a request we share or transfer your information to one or more independent roofing contractors so they can contact you about your project by phone, text, or email. We may be paid a fee for connecting you. Under some state privacy laws, this transfer for value may be considered a "sale" or "sharing" of personal information — you can opt out at any time (see "Your choices" below).
We also share information with the service providers that help us operate the site and manage requests — for example website hosting, form and lead processing, secure data storage, and analytics. We may disclose information if required by law or to protect against fraud or abuse.
Text messages
If you give your phone number and consent, we and the roofing contractor we connect you with may call or text you about your project. Message and data rates may apply. Reply STOP to a text to opt out of further texts, or ask us to stop contacting you at any time.
How long we keep it
We keep your request for as long as we need it to respond to you and service your inquiry, and then for up to 24 months — after which we delete or de-identify it, unless a longer period is required by law. You can ask us to delete it sooner (see below).
Your choices
You can opt out of the sale or sharing of your information, ask us to stop contacting you, or request that we correct or delete the information you've given us. Email us at help@metroleadgroup.com or use our contact page, and we'll take care of it.
Cookies and analytics
The site may use cookies and similar tools to remember preferences and measure traffic. You can limit or disable cookies in your browser settings; some features may work less smoothly if you do.
Updates to this policy
We may update this policy from time to time. When we do, we'll revise the date shown at the top of the page.